Every time a baffled customer enunciates the word venti, grande, frappuccino, puppuccino, affogato, strato, mixato, arriviamo, strato or fizzio - an Italian may shudder, but Starbucks wins. Starbucks has not trademarked a vast vocabulary of coffee gibberish for the fun of it. No matter how convoluted or contrived they are, brand words matter.
#META LOGO FACEBOOK PLUS#
On the plus side, Meta probably nudges the company toward its stated “metaverse” destination - since every time the name is spoken (regardless of the accompanying sneer) it helps. And presumably the company has deep enough pockets to settle any trademark disputes. On the other, WhatsApp is a telecommunications lifeline for hundreds of millions, as the world discovered when its servers crashed for just six hours.Īlthough “meta” translates as “died” in Hebrew, and may have sexual overtones in Brazil, the name does not appear to be existentially offensive in any of the world’s major languages. On the one hand, Instagram is a machine calibrated to create and monetize FOMO, and to hell with the toxic consequences. On October 18, 2021, Facebooks founder Mark Zuckerberg announced that the company will change its name in the near future as part of a rebrand. Of course, Facebook is not like other brands - not least because it contains multitudes. And let’s not forget, calling an $839-billion advertising platform after a printed college “face book” is as anachronistic as Britain’s Carphone Warehouse - which for many years neither sold carphones, nor operated from a warehouse.
PayPal used to be Confinity eBay was Auction Web and Instagram was Burbn. There’s nothing intrinsically wrong with rebranding. At the other, are brands that merely wish to reposition their public perception (Weight Watchers, Dunkin’ Donuts), or react to changing times (Aunt Jemima, Uncle Ben’s). At one end of the spectrum are brands that have the taint of horror (Blackwater, Philip Morris). People have rightly noted the tendency of in-trouble or out-of-touch brands to rename. When Penguin merged with Random House, the world crossed its fingers for “Penguin House” or even “Random Penguin” - but had to acknowledge the good-sense sobriety of “Penguin Random House.”Īlso read: How failures set the path to success in drug development Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. People should know which companies make the products they use. Graphic design critics were predictably abuzz as soon as. The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.
Too elaborate, creative or funny a name would have merely added fuel to the raging fire, rather than doused it with dullness. The Facebook rebrand to Meta brings with it a new stock symbol, new social media handles, and heavy critiques of the company’s new logo. The clever design works as a 3D shape that can be explored in VR, as well as on 2D platforms like print. However, “fine” may be the sweet spot for such an endeavor. In a gif made by Meta, viewers are shown around a VR version of the logo, revealing that the shape is actually 3D. Given there is no “good” name for a “bad” company - and that nothing Mark Zuckerberg might do could ever win the internet - avoiding catastrophe was the bar. Setting aside, briefly, the vital debate on Facebook Inc.’s myriad evils, and focusing specifically on the name and brand, there are some elements of note. Facebook has smart sunglasses equipped with built-in cameras, jointly made with Ray-Ban, on the market, and already offers virtual-reality headsets.By Ben Schott, Bloomberg Opinion: Facebook Inc., you may have heard, has changed its name to Meta. Threads has passed the 100 million user mark, according to data tracking platform Quiver Quantitative. Zuckerberg said Facebook is leaning toward giving users an option to use accounts separate from their social media accounts. But Zuckerberg is also eyeing to hook users with workout sessions, as well as features for work and education in the metaverse. Gaming will likely be the first feature that pulls users into the metaverse, Zuckerberg said. Zuckerberg also fleshed out more details about the “metaverse,” a concept of a digital world where virtual reality blends with physical reality, at the company’s annual Connect conference.
Shortly after news of Facebook’s name change, fast-food chain Wendy’s changed its Twitter handle to “ Meat,” quipping that it is going “Into the Meataverse.” Key Background
It had 3.6 billion monthly users worldwide in the third quarter of this year, the Wall Street Journal reported. That’s the market value of Facebook, one of the largest companies by market capitalization. Meta has published a deep dive into the company’s social media algorithms in a bid to demystify how content is recommended for Instagram and Facebook users.
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